Let's be real: planning your dream wedding can quickly get expensive even if you're keeping things simple. But here's the good news: if you're newly engaged — congratulations, by the way! — you've likely got more than enough time to explore, plan, and, most importantly, take advantage of some amazing wedding sales events that can make your big day both beautiful and budget-friendly.
From the perfect dress to the essential décor, savvy shopping can stretch your wedding budget further than you might think. So, let's dive into some of the best times of the year to find those wedding offers, sales, discounts, and deals that make saying "I do" a little easier on your wallet.
January
Ulta's Love Your Skin Event
Event Date: January
Location: In-store and online at ulta.com
Wedding Sale Details: Kickstart your wedding preparations with Ulta's Love Your Skin Event, held every January. This event is an ideal opportunity for brides, grooms, and their bridal parties to invest in high-quality skincare products. With offers on top brands and expert recommendations, you can ensure your skin is glowing and radiant for your big day.
Savings: Enjoy significant savings on a wide range of skincare products, often up to 50% off, plus daily beauty steals and free gifts with certain purchases.
Victoria's Secret Semi-Annual Sale
Event Date: December-January
Location: In-store and online at victoriassecret.com
Wedding Sale Details: Victoria’s Secret Semi-Annual Sale is the perfect time to shop for bridal lingerie and loungewear. This extensive sale offers dramatic reductions on a vast assortment of products including elegant bridal lingerie, comfy sleepwear, and luxurious lounging outfits perfect for pre-wedding events and the honeymoon. Dive into their collection to find beautifully crafted pieces that will make you feel special from the inside out on your wedding day.
Savings: Expect deep discounts on lingerie and sleepwear, with savings up to 70% off, alongside special promotions on new arrivals.
Michaels Semi-Annual Clearance Event
Event Date: Typically occurs twice a year, once in January and once in July
Location: In-store and online at michaels.com
Wedding Sale Details: The Michaels Semi-Annual Clearance Event is a fantastic opportunity for couples planning their wedding to stock up on crafting supplies, décor, and even some DIY essentials. Whether you're looking to create unique, handmade items for your wedding or searching for affordable decorations, Michaels' extensive range of products offers something for every aspect of your special day. During this event, products from floral designs to framing and baking supplies are available at significantly reduced prices.
Savings: Expect deep discounts of up to 70% off on clearance items across various categories. This event is ideal for crafty couples who want to add a personal touch to their wedding without stretching their budget.
March
Kleinfeld Sample Sale
Event Date: March
Location: New York City
Wedding Sale Details: Step into the magical world of Kleinfeld in New York City, where their famous sample sale offers brides a chance to score their dream gown at a fraction of the price. Perfect for those who have eyed Kleinfeld's stunning array of designer dresses, this sale event is a must-attend for any fashion-forward bride eager to dazzle without the stress of staggering costs.
Savings: Enjoy significant discounts on designer bridal gowns, with many dresses discounted by up to 70%.
April
Way Day
Event Date: Typically in April
Location: Online at wayfair.com
Wedding Sale Details: Way Day, Wayfair's largest annual sale, offers massive discounts on a wide range of products, making it a perfect time for couples to shop for wedding decor and essentials. Whether you're looking for stylish lighting to set the mood, elegant tableware for your reception, or chic furniture pieces for your wedding venue, Way Day has countless options to enhance your celebration's aesthetics.
Savings: Expect up to 80% off on a variety of items, from decorative accents to large furniture pieces, along with free shipping on thousands of products.
Mejuri's Diamond Jewelry Sale
Event Date: April
Location: Online at mejuri.com
Wedding Sale Details: Celebrate your upcoming nuptials with a touch of sparkle from Mejuri's Diamond Jewelry Sale. This annual event features beautifully crafted diamond pieces perfect for wedding days, anniversaries, or simply adding a little luxury to your everyday wear. From delicate earrings to stunning engagement rings, Mejuri makes fine jewelry more accessible with this exclusive sale.
Savings: Expect significant savings on select diamond jewelry, often up to 20% off.
June
Azazie's Semi-Annual Sale
Event Date: June
Location: Online at azazie.com
Wedding Sale Details: Azazie's Semi-Annual Sale is a fantastic opportunity for brides and bridesmaids to find high-quality, custom-made dresses at a fraction of the usual price. This sale features up to $60 off select styles, with an additional 20% off, making it perfect for outfitting the entire bridal party. Whether you're looking for flowing bridesmaid dresses or a stunning gown for yourself, Azazie offers a wide array of colors and styles to suit any wedding theme.
Savings: Enjoy up to $60 off, plus an additional 20% off during the sale period.
July
Prime Day
Event Date: Mid-July
Location: Amazon.com
Wedding Sale Details: Amazon Prime Day is a two-day whirlwind of online deals that spans every category imaginable. From elegant wedding dresses and sleek suits to festive décor and essential planning tools, Amazon offers an expansive array of products ideal for every stage of wedding preparation. This event is perfect for couples looking to manage their wedding budgets without sacrificing quality, offering everything from high-end appliances for your new home to charming centerpieces for your reception tables.
Savings: Expect discounts ranging from 20% to 70% off regular prices on select wedding apparel, decor, and other planning necessities, making it an opportune moment to cross multiple items off your wedding checklist.
Nordstrom's Anniversary Sale
Event Date: Typically in late July
Location: Nordstrom stores and online at nordstrom.com
Wedding Sale Details: The Nordstrom Anniversary Sale is one of the most anticipated sales events of the year, offering significant discounts on new arrivals and customer favorites. This includes luxury items that can be perfect for weddings, such as designer dresses, fine jewelry, and elegant accessories. It's an ideal time for any bride and groom to shop for wedding attire, gifts, and honeymoon essentials.
Savings: Various discounts across multiple categories, often including top brands at up to 50% off.
August
Dermstore's Anniversary Sale
Event Date: August
Location: Online at dermstore.com
Wedding Sale Details: Dermstore's Anniversary Sale is a highly anticipated event for beauty aficionados, offering substantial discounts on premium skincare, haircare, and cosmetic products. For brides, grooms, and their entourages looking to elevate their beauty routines ahead of the big day, this sale is the perfect time to stock up on high-quality products from top brands.
Savings: Up to 25% off best-selling beauty products, plus bonus rewards points and exclusive gifts with purchase.
November
Minted
Event Date: Black Friday
Location: Minted.com
Wedding Sale Details: Need invitations or save-the-dates that stand out? Minted is your go-to during the Black Friday sales event, offering beautifully designed paper goods that capture the essence of your special day. Whether you're going for elegant, whimsical, or modern designs, Minted's sale has you covered with creative options that won't exceed your budget.
Savings: Typically, enjoy 20% off orders over $150 and 15% off everything site-wide.
David’s Bridal
Event Date: Black Friday
Location: David's Bridal stores and online at davidsbridal.com
Wedding Sale Details: David's Bridal is the go-to for comprehensive bridal attire, offering everything from stunning wedding gowns to bridesmaid dresses. On Black Friday, expect deep discounts across a wide range of products. This is the perfect opportunity to secure your dream wedding outfit, as well as dresses for the bridal party, at a fraction of the cost.
Savings: Save up to $125 on regular-priced wedding dresses, with additional discounts on bridesmaid dresses and other bridal attire.
Anthropologie (BHLDN)
Event Date: Black Friday
Location: Anthropologie stores and online at anthropologie.com
Wedding Sale Details: Anthropologie's wedding line, BHLDN, features a curated collection of unique wedding dresses, bridesmaid dresses, and bridal accessories. During their Black Friday sale, this retailer offers 30% off sitewide, making it a great time to find that perfect, one-of-a-kind gown or the finishing touches for your bridal look.
Savings: Enjoy 30% off sitewide, including the BHLDN collection.
Lulu’s
Event Date: Black Friday
Location: Online at lulus.com
Wedding Sale Details: Ideal for those seeking stylish yet affordable wedding dresses, Lulu’s offers a variety of chic options perfect for any wedding occasion. Black Friday at Lulu's typically includes dramatic markdowns, with discounts up to 90% off. Whether you’re shopping for your reception dress or something for your honeymoon, Lulu’s has you covered.
Savings: Get up to 90% off everything during the sale period.
ASOS Black Friday Sale
Event Date: Black Friday
Location: Online at asos.com
Wedding Sale Details: The ASOS Black Friday sale is an excellent time for the fashion-forward bride or groom to shop for trendy wedding attire and accessories. ASOS offers a wide range of styles, from traditional wedding dresses and suits to more unconventional and contemporary outfits, all at significantly reduced prices. This sale extends beyond just wedding attire, making it a great opportunity to pick up pieces for the bachelor or bachelorette party, rehearsal dinner, and honeymoon.
Savings: Expect deep discounts across the site, often up to 70% off.
Modcloth
Event Date: Black Friday
Location: Online at modcloth.com
Wedding Sale Details: ModCloth is known for its unique, vintage-inspired apparel, making it a fabulous choice for brides looking for something a bit different. Their Black Friday event typically features substantial savings on a variety of clothing, including quirky bridesmaid dresses, vintage-style wedding gowns, and fun accessories that add a personal touch to any wedding day ensemble.
Savings: Take advantage of 40% off orders of $200 or more, with additional promotions across their site.
Kennedy Blue
Event Date: Black Friday
Location: Online at kennedyblue.com
Details: Kennedy Blue offers a refreshing approach to wedding attire, with a focus on making bridesmaid dress shopping easy and affordable. During their Black Friday sale, Kennedy Blue slashes prices on their entire range of bridesmaid dresses, known for their quality and style. This is a perfect opportunity to outfit your bridal party without breaking the bank.
Savings: All bridesmaid dresses are typically marked down to around $99.
Ulta's Cyber Week Sale
Event Date: Starts on Cyber Monday
Location: In-store and online at ulta.com
Wedding Sale Details: If you missed Ulta's earlier sale, you're in luck — their Cyber Week Sale is a beauty enthusiast's dream, offering deals on makeup, skincare, and haircare products. For brides, grooms, and their parties, this sale is a fantastic time to purchase beauty essentials for the wedding day and beyond. From luxury skincare sets to professional makeup palettes, Ulta has everything you need to look your best.
Savings: Expect significant reductions, such as up to 50% off popular brands, and special gifts with purchase.
Spanx
Event Date: Cyber Monday
Location: Online at spanx.com
Wedding Sale Details: Spanx is renowned for its innovative shapewear, leggings, and apparel designed to give you a flawless silhouette. Their Cyber Monday sale is an ideal time to purchase these essentials, ensuring you look absolutely perfect in your wedding dress or suit. From body-sculpting undergarments to stylish and comfortable leggings for the honeymoon, Spanx has everything you need for confidence on your big day and beyond.
Savings: Typically offers up to 20% off sitewide, making it a great time to invest in high-quality shapewear.
Reformation Cyber Week Sale
Event Date: Cyber Week
Location: Online at thereformation.com
Wedding Sale Details: Reformation is known for its sustainable, chic clothing perfect for eco-conscious brides and wedding guests. During their Cyber Week sale, Reformation offers substantial savings on their entire range, including beautifully made wedding dresses and stylish bridesmaid options.
Savings: Typically offers up to 30% off sitewide, providing a rare chance to snag Reformation's sought-after styles at a lower cost.
How to Maximize Annual Wedding Offers and Discounts
1. Explore off-peak photography and videography discounts
To make the most of annual wedding offers and discounts, consider booking your photography and videography services during off-peak seasons. Many professionals offer lower rates during the winter months or on weekdays throughout the year. This strategy not only helps with budgeting but also increases the likelihood of securing top-tier vendors who might be booked up during peak season.
2. Optimize savings on venue bookings
Wedding venues can be one of the biggest expenses in your wedding budget. To capitalize on wedding discounts, inquire about off-peak rates for venues. Booking your wedding for a weekday or during colder months can significantly reduce the cost.
Additionally, venues might offer special promotions or packages during annual wedding sales events, which can include added extras like decorations or catering services at a reduced rate.
3. Save on florals and decor after the holidays
Florists often have excess stock after major floral holidays like Valentine’s Day and Mother’s Day. Planning your wedding close to these dates might allow you to negotiate better prices on your floral arrangements. This tip is especially useful for winter or early spring weddings, where you can transform leftover holiday décor into elegant wedding settings.
4. Research bridal show promotions
Bridal shows are not only a hub for inspiration but also a hotspot for exclusive deals and promotions. Vendors at these events are eager to book clients and may offer significant discounts. Keep an eye out for annual wedding sales at these shows, where everything from dresses to honeymoon packages might be available at a discount.
5. Buy wedding favor materials in bulk
End-of-season sales are perfect for purchasing bulk items that can be used as wedding favors. Look for annual offers and discounts at craft stores, online marketplaces, and specialty shops. Buying in bulk after a season ends can lead to substantial savings, particularly if you’re considering items that are not perishable or tied to a specific theme.
6. Save with registry completion discounts
Many retailers offer a registry completion discount, which is a percentage off on purchasing the remaining items on your wedding registry after the event. This is a great way to save on household items you'll need as a newlywed couple. Ensure to register at stores that provide these benefits and factor this into your post-wedding budget planning.
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